Valued is a Business Media Platform that digitises and commercialises word of mouth for the benefit of consumers and businesses.
The platform provides businesses affordable access to a do-it-yourself digital capability (toolbox) to transform their media content into interactive customer experiences with OneTap® or scan of a mobile device. OneTap® that provides direct consent-based connection and empowers consumers and businesses to capture and benefit from their own data, by digitising their everyday interactions.
Valued offers a better way to use the internet, a way to take back control from digital intermediaries that exploit our personal data and digital activities.
Word of mouth is digitised when consumers use the Valued platform to rate, recommend, and share their experiences with others, and commercialised when businesses reward customers who generate leads and sales for them. Introductions and Referrals enable both consumers and businesses to identify the value created, and vouchers (later tokens) provide a convenient way for businesses to reward and incentivise customers.
Digital Word of Mouth Marketing offers an efficient, effective, and equitable alternative to search and social media.
Valued turns every customer interaction into a digital marketing opportunity.
Empower
choice and
digital freedom
Share value
not exploit value
from others
Respect
digital privacy
and autonomy
Design technology
to meet human
needs and ends
Be transparent,
ethical and a good
corporate citizen
Champion
local responsibility
and social purpose
Tony is a creative problem solver who has delivered large-scale transformational change to local and multi-national organisations including IBM, WSP Parsons Brinckerhoff, Minter Ellison and Norton Rose Fulbright.
As founder of Valued, Tony’s mission is to build a global business media platform that empowers people, businesses and charities with digital freedom, data privacy and shared value.
Simon is a dynamic leader with a broad range of international and local experience in Sales Leadership and Large Scale IT business transformation. A strong and engaging leadership style with a strategic approach to drive demonstrable results.
With 25 year’s experience at IBM he has successfully managed large and diverse global teams across Australia, Asia and Europe.
Brian has been the establishment chair of several start-ups including the healthcare property REIT Calan Healthcare Properties (NZX listed).
He is an experienced adivsor to Chairs, NED, CEOs, C-suite executives, Partners in professional services firms in Australia, New Zealand, the USA, and UK.
Brian is a company director specialist in developing strategic and business planning processes for organisations seeking high growth opportunities.
An expensive quote for a digital marketing campaign and the lack of a better alternative, were the catalysts for Valued. The founders of Valued believed that there had to be a better way to use the internet than by spraying thousands of ads at strangers and paying for clicks that rarely converted to sales.
Valued is the story of finding a better way to use the internet, a way to take back control from digital intermediaries who exploit our personal data and digital activities.
Whoever controls the access and the data, controls the power of the internet to commercialise our connections and digital interactions (Access + Data = Control + Benefit). If you could capture and own your own data, and control who has access to you, then you would have the power to benefit from your connections and digital activities.
The founders of Valued realised that what was needed was the ability to access digital intermediation as a service, like power or water, operating for the benefit of consumers and businesses and not the digital platform itself. A subscription-based service, paid for by businesses and provided free to consumers.
The service needed to offer an alternative to digital advertising, that simultaneously enabled both consumers and businesses to capture and benefit from their own data.
The solution was to build a Business Media Platform that digitised and commercialised word of mouth and personal networks for the benefit of consumers and businesses. Digital word of mouth offers an efficient, effective, and equitable alternative to search and social media marketing.
Valued is an integrated solution of a shared value business model, enabled by a leading digital capability. The platform provides access to a growing number of integrated features that empower consumers and businesses to directly connect, engage and share value in a locally responsible and socially purposed way.
Local responsibility is about localising the economic benefit for local consumers, local businesses, and local economies, while social purpose is about leveraging our collective scale to solve social issues.
Valued offers a better way to use and commercialise the internet, and with support, an opportunity to change the world for the better.
The logo represents digital freedom through direct consent-based connection and shared value.
The two inner half circles represent the freedom of consumers and businesses directly connecting, engaging, and creating value, free of digital intermediaries controlling and exploiting them. The outer half circle represents the greater value created when consumers and businesses share in the value that they create together.
The centre half circle represents human centred design and the gaps between the half circles represent transparency.
Download today to start being rewarded and Valued.
