The internet was meant to provide us the digital freedom to connect, share and collectively benefit. But somewhere along the way, it started working more for global platforms than for people. The founders of Valued believed there had to be a better way.
We realised that the business model was broken, our over dependency upon digital advertising drives questionable behaviour which causes social and economic harm. A better way requires an alternative to digital advertising.
If no one owns the internet, why do tech giants control how we use it?
In the millennia before advertising, there was word of mouth. What if we could digitise word of mouth – something we already trust – and make it faster, trackable, and rewarding?
Valued helps businesses turn happy customers into advocates, and lets customers share in the value they create. No middlemen or data exploitation. Just a fairer, more effective way to grow. With Valued, the internet becomes a tool for connection – not control. A way that enables businesses to grow by rewarding customer referrals.
1
It started with an expensive quote for a digital marketing campaign that promised reach but not results. Like many small businesses, we faced a choice: pay big tech to spray ads at strangers or miss out on digital growth.
There had to be a better way.
2
The internet was meant to offer freedom to connect and share with others. But over time, digital platforms that profit from our data started to take over. These intermediaries turn our time and data into revenue, and share little of the value to the people and communities who create it.
We thought about it – what if we could flip the model?
3
What if businesses and customers could connect directly, without middlemen? What if word of mouth, something we already trust, could be digitised, tracked, and shared at scale?
That was the breakthrough.
4
Valued was built as a Business Media Platform – a new kind of digital service, like power or water. Paid for by businesses, free for customers. Instead of ads, it uses digital word of mouth to drive real connections and results. Valued tracks introductions and referrals, enabling businesses to reward and incentivise customers that generate leads and sales for them.
EFFICIENT, because businesses only pay for results, not clicks.
EFFECTIVE, because we trust recommendations from people we know – not ads.
EQUITABLE, because businesses and their customers share in the value they create together.
5
Beneath it all is a shared value model, where technology helps local communities thrive. Valued keeps the economic benefit in local hands and offers new ways to support social purpose.
With Valued, the internet becomes a tool for shared growth – clear, fair, and human.
This is more than a platform. It’s a shift in how we connect, grow, and share value.
Together, we can make the internet better for everyone!
Empower
choice and
digital freedom
Share value
not exploit value
from others
Respect
digital privacy
and autonomy
Design technology
to meet human
needs and ends
Be transparent,
ethical and a good
corporate citizen
Champion
local responsibility
and social purpose
Support locals, not globals – download the app now
Start turning referrals into real growth!
