What if we could redirect a growing portion of the billions of dollars businesses spend on search and social media advertising to fund social causes? That’s the vision behind Valued’s zero-cost fundraising model.
Traditional Fundraising Challenge
Fundraising is essential, but it isn’t free. From marketing campaigns to event costs, traditional methods come with significant overhead expenses that reduce the impact for charities. At the same time, businesses are spending billions on search and social media ads that can be expensive and ineffective.
A Smarter Approach
What if businesses could support charities simply by rewarding their loyal customers?
Valued wants to make this possible through digital word-of-mouth marketing:
- Businesses reward customer referrals with digital tokens
- Customers donate tokens to charities they care about
- Charities redeem tokens for cash which funds social causes
The Impact
This creates a powerful twofold effect:
- Businesses unlock the potential of happy customers to generate organic growth, instead of spending on ads.
- Charities gain access to a steady stream of funding without the overhead of traditional fundraising activities.
Everyone wins – businesses grow, customers feel rewarded, and charities receive vital support.
How It Works
Businesses use Valued to create interactive experiences that customers share with family and friends.
- New customers are introduced, generating leads and sales.
- Businesses incentivise and reward referrals with digital tokens.
- Customers choose to donate tokens to their favourite charities.
- Charities redeem tokens for cash.
- This creates a virtuous cycle where businesses, customers, and charities all benefit.
A Call to Charities
Valued is seeking to partner with Australian registered charities to make this a reality. Through partnership, scaling, and engagement, we can create an equitable and socially responsible digital ecosystem.
Join the Movement
We’re building more than a marketing platform – we’re building a way to fund social purpose at scale.
Download Valued today and become part of a movement to revolutionise how businesses find new customers and how we fund social causes.
