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What if we could redirect a growing portion of the billions of dollars businesses spend on search and social media advertising to fund social causes? That’s the vision behind Valued’s zero-cost fundraising model. Traditional Fundraising Challenge Fundraising is essential, but it isn’t free. From marketing campaigns to event costs, traditional methods come with significant overhead...
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The internet, once hailed as a democratising force, has become dominated by a handful of tech giants wielding unprecedented power. These platforms, operating on “free-access exchange” business models, offering nominally free services in exchange for free access to users, their data and connections, which they then monetise through targeted advertising. While convenient, free-access exchange business...
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Word-of-mouth is the gold standard of marketing which is authentic, trusted, and powerful. But here’s the catch, most businesses have no way of seeing it. Maybe you’ve tried to track referrals with spreadsheets, discount codes, or by asking new customers how they heard about you. At best, it’s clunky. At worst, it’s unreliable guesswork. The...
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There must be a smarter way for businesses to find customers than spraying ads at strangers and paying for clicks that rarely convert. Let’s face it, customer acquisition is expensive and the return on investment from digital advertising is questionable. But here’s the thing, before the rise of search and social media advertising, businesses grew...
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Start-up business with an innovative industry agnostic digital engagement platform. DIY marketing toolbox to directly engage with customers and partner with other businesses. Captures introductions and referrals enabling businesses to reward customers and other businesses for the leads and sales they generate. Platform successfully piloted in Hunter Valley across wineries, accommodation, tour operators, etc. Valued...
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