by Simon Balout - Sep 26 , 2025

Referral Tracking: The Missing Link

Word-of-mouth is the gold standard of marketing which is authentic, trusted, and powerful. But here’s the catch, most businesses have no way of seeing it.

Maybe you’ve tried to track referrals with spreadsheets, discount codes, or by asking new customers how they heard about you. At best, it’s clunky. At worst, it’s unreliable guesswork.

The truth is, without a system, you’re flying blind and missing out on a goldmine of growth and data.

Why tracking referrals matters

Every time a customer recommends you, they’re putting their reputation on the line. That’s huge. But if you can’t see who referred who, how do you:

  • Thank them properly?
  • Incentivise more referrals?
  • Learn which networks are driving the most growth?

Without answers to those questions, referrals stay invisible and so does your biggest opportunity.

The power of a referral tracking system

Valued is a system that takes the guesswork out of word-of-mouth and turns it into a growth engine. Here’s how:

Measure what matters: Track which customers and businesses are sending leads your way. No more “I think it was someone’s friend.”

Rewards made easy: Recognise and incentivise your advocates. When people feel valued, they share more often.

Data-driven growth: Double down on what works with referral insights. Tailor your offers and rewards to attract more of the right customers.

Scalable results: Move beyond one-off referrals. Build a program that grows with you and extends your reach sustainably.

Stop guessing. Start knowing with Valued.

Referral tracking isn’t just about counting leads, it’s about building stronger relationships, unlocking your network, and driving real, measurable business growth.

That’s exactly why we built Valued. It makes word-of-mouth digital, trackable, and rewarding – for businesses and the people who recommend them.

Ready to unlock your network?

We’re just getting started, and we’d love you to be part of it. Download Valued today for free from the App Store or Google Play or, if you’re a business, register at valued.biz.

Turn referrals into results. Stop paying for clicks. Start growing through trust.

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